How Indian - Based activewear startup is set to revolutionise the fitness ecosystem

How Indian - Based activewear startup is set to revolutionise the fitness ecosystem


Sustainability is the need of the hour, especially in the niche of the clothing industry. In recent years, to meet the ever-growing demand, fast-fashion practices have led to a substantial increase in global carbon footprint levels, something that’s proving to be detrimental for our environment. 

This has sparked the rise of indigenous manufacturing businesses that help reduce the carbon footprint while creating clothing. And it’s not just the niche labels shifting to a more sustainable range of workout clothing. Globally renowned sportswear brands like Adidas have developed their range of recycled activewear by collaborating with ‘Parley for the Oceans’ to create premium activewear clothing and footwear from marine plastic waste. Their counterparts Nike have also made in-roads in the sustainability activewear niche by coming up with a range of jerseys made using recycled polyester. 

Some Indian-based activewear brands have revolutionised activewear apparel for the everyday use niche in recent years. These businesses have gone over and beyond to ensure complete end to end solutions for sustainable practices, from human working conditions and conscious fabrics to an eco-friendly means of production and manufacturing.  

In this article, we’ve put together a list of ‘Made In India’ activewear businesses that have come up with a range of premium fabric-based gym clothes for men and women, that too at an affordable price. So without further ado, let’s get to it. 

Indian Activewear Brands That Are Revolutionising The Niche Of Affordable Activewear Apparel 

Activewear apparel is not just about how good the clothing looks on you; it’s more about how functionality is integrated with the aesthetics of the garment. These Indian-based businesses have revolutionized the niche of activewear apparel by developing an exquisite range of t-shirts for the gym, shorts for the gym, sports bras for the gym, legging for the gym and so forth.

Made in India | GBONK 

The founders of GBONK activewear have developed a range of gym wear for men and women, including stringers for the gym manufactured using polyester spandex fabrics that allow you to remain dry despite indulging in intensive workouts. These made in India activewear apparel are engineered, keeping in mind the microclimate of the subcontinent and the various other factors that directly affect the quality of your movement.

The best part about their apparel is that since these are indigenously manufactured, the apparel responds to all the nuances that the Indian microclimate has to offer. With an exquisite range of t-shirts for the gym, shorts for the gym, sports bras for the gym, legging for the gym, and so forth, the GBONK activewear collection is set to revolutionise the fitness ecosystem in India. 

As a part of GBONK’s men’s collection gym wear, the indigenous startup has already developed a range of men stringers manufactured using polyester spandex fabrics that allow you to remain dry despite indulging in intensive workouts. What’s more, the premium fabric of the Gbonk men’s collection gym wear enables you to indulge in that full range of motion. This small change helps elevate your workouts’ quality, especially if you’re doing some pilates or yoga.

Other prominent players in the activewear niche in India have made their mark by developing a range of cotton leggings. These leggings were produced using organic cotton sourced indigenously in India with the help of rural farming communities, thus employing many farmers and local artisans. 

Some exciting new ventures in the athleisure niche aim to provide the masses with affordable activewear using eco-friendly fabrics sourced from factories that adhere to fair trade practices and use eco-friendly dyes to make durable and allergy-free clothing for men and women. Particular athleisure brands even go beyond gym wear for men and women and offer you a product range including kurtis, harem pants, copper water bottles, yoga mats and even incense sticks. These products are manufactured using raw materials like organic cotton, banana fibre, wild grass, coconuts, and recycled polyester and thus are end to end sustainable practices.

Here’s How Made In India Is Better Than Outsourced Manufacturing Processes   

Post the industrial revolution; most countries resorted to outsourcing their manufacturing process by using electric looms. This is an efficient process if one needs to cater to large volumes while sacrificing finishing quality. 

The clothing industry in India today has struck the perfect balance between honouring age-old Indian traditions and integrating modern practices into the manufacturing process. With skilful artists and crafts that draw inspiration from Indian customs, the clothes manufactured in India are characteristic of some of the most durable pieces of fabric and some of the best finishes in the world. 

Indian artisans indulge in harnessing their creativity and artistry through carefully stitching together each strand of fabric, ultimately resulting in superior quality. Although this process takes a long time to manufacture, the results obtained via this process are unparalleled.

Conclusion | GBONK’S Commitment Towards Sustainability 

As an Indian based startup, we at GBONK are committed to providing quality activewear that caters to the masses. To make this dream a reality, we have collaborated with local Indian manufacturers and Indian designers to develop a range of affordable activewear using locally sourced breathable fabric.  

Our designers are given all the liberty to explore their creativity and come up with designs that best exude the character and personality of the consumer. We at GBONK understand the importance of longevity and durability for our consumers, which is why we source locally available Indian based fabrics used to create our activewear.

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